Our Vision, Mission & Values

Toitū Te Ao Māori

Our vision at Mahi AI is simple – we aim to ensure that users of AI respect Te Ao Māori.

Two men sitting at a table in a cafe, laughing and enjoying drinks, with a bakery display case and a barista in the background.

Our Mission

Our mission is to help businesses and organisations use Māori-related AI content that uplifts their work and upholds integrity — ensuring Te Tiriti-based futures for all, now and for generations of both Māori and Tauiwi.

A group of five people sitting around a table having a discussion, with some holding markers and notes.

Our Values

Whanaungatanga

Reflected in how we treat each other, how we treat our customers, and how we honour and maintain relationships.

Kotahitanga

Working together with our customers and communities to create a better future.

Kaitiakitanga

Honouring and protecting Te Ao Māori from the impact of AI.

OUR APPROACH