AI often gets it wrong, especially when it comes to Māori language, culture, and context. While AI tools can be useful, they’re not trained with enough Māori data or tikanga-informed frameworks to consistently produce content that is accurate or culturally appropriate.

For businesses that have Māori customers, are working with Māori communities, or referencing te ao Māori in any way, this poses a serious risk. Inaccurate or inappropriate content can harm relationships, damage reputations, and undermine trust.

 That’s where we come in. Mahi AI offers a professional review service to check, correct, and improve your AI-generated (or human-written) content. Our role is to make sure your intent is backed by integrity, so you can engage with Māori in a way that’s respectful, informed, and credible.

We review any AI-generated content that touches on Māori language, culture, history, identity, or community. This includes marketing copy, chatbot language, automated reports, policy documents, education resources, and more. We assess for accuracy, tone, context, and cultural alignment, and suggest improvements where needed.

At Mahi AI, we recognise that most organisations engaging with us already have the right heart—they want to honour Māori communities and deliver value. But good intentions need good information. That’s where we come in: to bridge the gap between intention and understanding. Our content reviews are not superficial—they are precise and often the first step to a much deeper journey of transformation. For those who want to go further, we offer strategic advice, AI governance support, and tikanga-based policy co-design.

It might seem like just content, but words shape perception, trust, and relationships. For many businesses, their first and most visible engagement with Māori customers or communities happens through words—websites, reports, chatbots, presentations, funding bids, or signage. If that content is inaccurate, culturally tone-deaf, or misaligned with tikanga, it can cause harm or weaken trust.

 It’s not about doing everything—it’s about doing what matters well. And often content is where the relationship begins.

Our review process is designed to be both effective and educational. We start by reviewing your content in a format that works for you, typically in Word documents or Google Docs using tracked changes and comments. This allows you to clearly see suggested edits, explanations, and opportunities for improvement in grammar, structure, cultural accuracy, and alignment with tikanga Māori.

But we don’t stop there. To support learning and deeper understanding, we also provide short voice notes. These offer context, reasoning, and real-world examples that help your team build confidence and understanding over time. It’s not just about fixing—it’s about growing together. Our goal is to build capability and empower you to get it right next time, rather than relying on us every time.

No, Mahi AI does not develop or write original content. Our role is to review and assess content that has already been generated—whether by people or by AI—to ensure it is accurate and culturally appropriate.

We focus on safeguarding the integrity of content that engages with te reo, Māori values, and Māori communities. If you need support developing original content, we’re happy to refer you to trusted Māori writers, translators, artists or content creators. Our strength is in making sure what’s already written reflects the meaning it’s intended to carry.

We operate nationally because tikanga and te reo Māori are not one-size-fits-all. Each region has its own kawa, dialects, histories and cultural priorities. Having a national team ensures that AI-generated content is reviewed by advisors who understand local context and uphold regional integrity, while still working together as a unified rōpū. This strengthens both the quality and the authenticity of our mahi.

Our team is led by a national network of rangatahi advisors, alongside kaumātua and cultural experts with experience in Māori policy, education, and tech. Each region has representatives who bring deep relationships and contextual knowledge to the kaupapa.

Our rangatahi advisors are deeply immersed in Te Ao Māori and understand the technologies shaping our world. They embody mātauranga, mana, and manawanui, and are supported by kaumātua, language and cultural tikanga experts. They are active participants in their whānau, hapū, and iwi networks, marae and whenua. They understand that Te Ao Māori is constantly evolving, and their advice and support reflects this.  This intergenerational model ensures our advice is both tikanga-based and responsive to the rapidly evolving digital landscape, enabling us to better meet the needs of your organisation.

This is a mark of integrity for your business or organisation. It means your content or governance tools have been reviewed by our expert team and meet baseline standards for cultural integrity and alignment. The badge can be displayed on websites, documents, or AI tools to signal your commitment to the ethical use of AI with Māori content.

Yes. Our team collaborates with clients to co-design AI governance frameworks that align with Te Mana Raraunga principles. We help you ensure your AI tools, policies, and practices are safe, fair, and culturally informed—particularly when engaging with Māori data, communities, or identities.

Mahi AI offers a range of pricing options depending on the service and client. For businesses and organisations wanting specific content reviewed, we operate on a fee-for-service basis at $200 per hour, with a minimum charge of 30 minutes.

For IT and AI firms looking for ongoing support, we offer consultancy retainers that provide regular input and oversight across projects. We can also undertake discrete projects.

You will pay a deposit to commence the work, and the final payment is due when the work is completed by our Kaiārahi and returned to you.

We have service standards for content review, where the time required to complete each job will depend on the content amount and content type.

A general guide is:

• Less than 300 words – generally 24 hours from deposit payment.

• 300 to 1000 words – generally 48 hours from deposit payment.

• More than 1000 words – will be negotiated with the team.

Like any professional service, Mahi AI reserves the right to decline work that does not align with our values or kaupapa. If the content we’re asked to review appears unethical, misrepresents te ao Māori, or could cause harm to whānau, hapū, iwi, or communities, we will not proceed with the job.

Our role is to uphold cultural integrity—not to sanitise or legitimise content that goes against tikanga or our values. We’re here to support organisations that are acting in good faith and want to engage respectfully with Māori. If something isn’t right, we’ll tell you honestly—and where appropriate, we may offer constructive advice on a better path forward.

We help your business build trust, credibility, and confidence when working with Māori customers, partners, or communities. Inaccurate or tone-deaf content can damage relationships before they even begin—our role is to ensure your AI-generated or written material is aligned with tikanga and te reo Māori.

 Beyond fixing content, we build capability. Our feedback helps your team learn, grow, and make better decisions in the future. Whether you're applying for funding, marketing to Māori audiences, developing public-facing AI tools, or engaging with iwi and hapū, we help you get it right the first time—saving time, protecting your reputation, and strengthening impact.

Ultimately, we help your good intentions land well. And that’s good for your business, your brand, and your relationships.

No, Mahi AI is not a translation service. Our work is focused on content review, not translation.

 The difference is important. A translation service takes content written in one language (like English) and converts it into another (like te reo Māori), often word for word. In contrast, a content review service assesses whether your existing content—whether written by a human or generated by AI—is accurate, appropriate, and aligned with tikanga and te ao Māori.

We don’t just check grammar or spelling. We look at cultural context, tone, kupu (words), and the intent behind the message. We help ensure that your content reflects the values and knowledge systems of the communities you're engaging with.

If you need translation, we’re happy to refer you to trusted providers—but our expertise is in helping you get your content right for Māori audiences.

Our digital savvy rangatahi bring a fresh perspective to the application of Te Ao Māori to support modern businesses. Their cultural understanding is steeped in tikanga and shown in the ways we work with and tautoko (support) each other.

Mahi AI aligns closely with the principles of Te Mana Raraunga by upholding Māori data sovereignty in the age of artificial intelligence.

As a rangatahi-led service, we support organisations to use AI tools in ways that respect tino rangatiratanga, protect whakapapa, and reflect tikanga. We help identify and address risks where AI-generated content may misrepresent Māori knowledge or communities, and we provide governance advice to ensure Māori have control over how their data, stories, and cultural references are used.

Our work promotes transparency, collective benefit, and cultural integrity — ensuring that AI is shaped by Māori values rather than imposed on them.