Why Mahi AI?
At Mahi AI, our purpose is to ensure that artificial intelligence serves Māori communities and your customers. We are a rangatahi-led venture grounded in digital fluency and guided by cultural wisdom. By combining the innovation of our rangatahi kaiārahi, with the guidance of kaumātua, we bring a uniquely intergenerational approach to AI that respects traditional and potential knowledge.
We believe AI can be a force for good - but only when it is transparent, accountable, and aligned with the values of the people it affects. That’s why we don’t just review content - we support organisations and businesses in understanding and strengthening their AI governance systems. Whether we are reviewing AI-generated reports, tools for cultural accuracy and appropriateness, or advising on how AI is being used across an organisation, we offer solutions that are thoughtful, respectful, and responsible.
What sets Mahi AI apart is our commitment to integrity over extraction. We don’t operate from a place of commercial exploitation - we exist to build partnered digital futures with you where Māori language use and traditions are present, protected and powerful.
We serve to achieve equity, data sovereignty, and rangatiratanga, knowing that new technologies must uphold the mana of all people and their stories.
Mahi AI is here to help you navigate the opportunities and risks of AI — practically, safely, and with care. As AI continues to reshape how we work, communicate and make decisions, rangatahi leadership and community-led thinking are essential in shaping responsible and inclusive digital systems.