"He ao te rangi ka uhia a mā te huruhuru te manu ka rere ai”
- Tamaterangi

We help organisations use AI responsibly and with integrity when working with Māori content, customers and communities.

As clouds adorn the sky, so feathers enable the bird to fly - emphasises the importance of resources and preparation for success, much like how a bird needs feathers to fly.

Are you a business that generates AI content for Māori customers, or want to build trust with Māori partners? Are you concerned that what’s coming out of AI may be inaccurate, inappropriate — or even harmful for your business?

Mahi AI is your trusted team in the age of AI - a rangatahi-led business combining fresh digital fluency with cultural knowledge and understanding.

We will review your AI generated content to help you get it right. We’ll help you to navigate digital technologies with human cultural intelligence, so your content is tika (correct), pono (authentic), and haumaru (safe), and your reviewed content will earn our ‘Mahi AI Verified’ credibility mark.

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Group of five diverse professionals at a meeting, sitting around a table with laptops, in a room with whiteboards covered in notes and diagrams.
A logo with a red-orange circle containing the text 'Mahi AI Verified' in white.

Our rangatahi team walks comfortably in te ao Māori and te ao hurihuri (the ever changing world), and understands the technologies shaping our realities.

They embody mātauranga, mana, and manawanui, and are supported by kaumātua, our language and cultural tikanga experts.

Wisdom across generations

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Two people engaged in conversation at a restaurant. The man has short dark hair, is wearing a red jacket over a dark shirt, and is gesturing with his hands. The woman has long blonde hair, is wearing a white blazer, and is facing the man. In the background, there is another person with dark hair and a dark sweater, sitting at the table near large windows and a high ceiling with exposed beams.

Navigating AI with human cultural intelligence

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Navigating AI with human cultural intelligence //

Our Services

  • Our team of communication, matauranga, reo and tikanga whizzes will review your AI-generated content for integrity and context.

  • We can support your AI policy development, giving effect to data sovereignty using Te Mana Raraunga (Māori Data Sovereignty Network) principles.

  • Approved content will earn our credibility mark - showing your care, competence, confidence and commitment to working with and in Te Ao Māori.

  • We can assist to broker local relationships with Māori organisations, artists and groups to add value to your work.

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Red circle with white text reading 'Mahi AI Verified' on a dark background.

AI is shaping the future.
Let’s ensure it honours the past, protects the present, and uplifts Māori, Aotearoa and all communities for generations to come.

A young woman and an older man are smiling and talking in front of a laptop at a reception desk.

About Us

We are a rangatahi-led venture grounded in digital fluency and guided by cultural wisdom. Our purpose is to ensure that artificial intelligence serves Māori communities and your customers.

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Group of five people sitting around a table, engaged in a discussion with markers and paper, in a conference room.

Our Services

We review any AI-generated content that touches on Māori language, culture, history, identity, or community. This includes marketing copy, chatbot language, automated reports, policy documents, education resources, and more.

Pānui Atu | Read More
A man and woman are sitting at a table in a cafe or restaurant, engaged in conversation. The woman has long blonde hair, is wearing a light-colored sweatshirt and earrings, and has a green drink in front of her. The man has short dark hair, is wearing a dark green shirt, and has his arms crossed. In the background, there are other people, kitchen shelves, plants, and cafe supplies.

Meet Our Team

Our team is led by a national network of digitally-savvy rangatahi advisors, alongside  kaumātua cultural experts with vast experience in Māori policy, communications, education, and tech.

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Are you ready to take steps to get your content right? Partner with Mahi AI - because the mahi doesn’t stop at the keyboard.

  • “Atarau has been providing advice to JMP Consulting for nearly 10 years on reo and te ao Māori context in a range of written communications. ”

    Joe Baker
    Director, JMP Consulting

  • “Ariana leads from the front as kaikaranga, kaitātaki wahine, and kaiāwhina. She ensures tikanga is adhered to in the front and behind the scenes of every kaupapa.”

    Tikanga Māori Award
    Havelock North High School

  • “We have had the honour of watching Haukura grow and develop her te reo me ngā tikanga capability for the past two decades, to where she is now a key advisor for a range of Trust matters.”

    Keith Ruawai-Hamilton
    Te Kotahitanga Ruawai Hamilton Whānau Trust

  • “Tama has been instrumental in advising on kaupapa Māori aspects of my new start-up business, to ensure I get it right from the outset.”

    Jody Hamilton
    Wai Karaoke